eff Bezos (1964.1.12–) Chairman of Amazon
Daily routine and philosophy about money
Jeff Bezos is the founder of Amazon and an innovator who changed the global e-commerce ecosystem. He began with a simple online bookstore selling books and extended his reach to cloud computing (AWS), artificial intelligence, and even space development (Blue Origin), becoming a figure that symbolizes the core of modern technological capitalism.
Bezos’s day begins by waking up naturally around 6–7 a.m. He does not use an alarm, because he believes that “good sleep is the best productivity.” In the morning he reads the newspaper at an easy pace, eats with his family, and avoids scheduling meetings until before the stock market opens. He participates only in key strategic meetings during the morning hours when his concentration is highest, and in the afternoon he follows routines such as recovery, exercise, reading, and walking.
His philosophy about money focuses not on the mere accumulation of wealth, but on “value creation with a long-term view.” As he repeatedly mentions in Amazon’s shareholder letters, he placed more importance on investing in long-term innovation than on short-term results. The saying “Even if it doesn’t make a profit right now, invest in something that will move customers” is also the background for how he grew Amazon while enduring years of losses.
Bezos viewed capital as “freedom of choice.” Investing not in simple consumption but in “opportunities that can change the world”—that is the core of his philosophy of capital.
Favorite foods and the values contained in his way of eating
Jeff Bezos is well known as a gourmet. He has a strong curiosity for new foods and considers meals not as mere nutrition but as “part of the experience.” One of his famous anecdotes is that at breakfast he even tried iguana, octopus, and even grasshoppers. For him, food is both a tool to realize curiosity and courage and a kind of training to keep thinking flexible.
He places great importance on mealtimes with colleagues, investors, and partners. In fact, business proposals or talent recruiting often took place over meals. He once said, “A person’s true character is revealed at the table.” During meals he keeps digital devices strictly away and builds relationships through sincere conversation—this is his way.
He also pays attention to healthy eating habits. After his fifties he began to train his body, combining a high-protein diet with regular exercise. He keeps his meal portions moderate so as not to burden digestion and prefers fresh ingredients and simple cooking whenever possible. He believes that physical strength and mental stamina are directly connected to business performance, and this reflects a practical mindset that “the body itself is an asset.”
Philosophy of love and human relationships
Bezos is also well known for his relationship with his ex-wife MacKenzie Scott, with whom he maintained a 25-year marriage. The two met at the same company and dated, and when Bezos founded Amazon they took risks together as partners. In Amazon’s early days, MacKenzie helped with accounting, legal work, and even shipping, and their cooperation was a partnership beyond a mere marriage.
Even as he went through a public relationship and divorce afterward, Bezos showed maturity. After the divorce he respected his relationship with MacKenzie and left the message, “I am grateful for all the time we shared.” He sees love as “a space for mutual respect and growth,” and values authenticity within a free relationship rather than possession.
He is currently in a public relationship with Lauren Sánchez, and together they share the dream of Blue Origin, a space-exploration venture. Bezos believes that if love does not conflict with a person’s vision but rather expands together with it, it becomes “the most creative energy.”
Lessons modern people can learn
Jeff Bezos always asks himself, “When I’m 80, will I be able not to regret this choice?” This “regret minimization framework” has been the standard for all of his important decisions. He chose challenges over staying in a safe zone, and in that process failure and uncertainty were not objects of fear but catalysts for growth.
His life teaches us “how to design life with a long-term view.” Choose a meaningful direction over short-term temptations, and boldly jump into new domains. In that way, Bezos changed the flow of the world starting from a small bookstore, and even now he is continuing a second challenge on the new stage of space.
The small choices we make today can become great opportunities in the distant future. What matters is living with your own question for a life without regrets.
