Bernard Arnault (March 5, 1949~) Chairman of LVMH (Louis Vuitton Moët Hennessy)

Great Habits of the World’s Wealthiest

Bernard Arnault is a leading French entrepreneur and the chairman of LVMH, the world’s largest luxury group. He is one of the most renowned figures in global business, overseeing more than 75 prestigious brands across fashion, wine, cosmetics, watches, and jewelry. From a young age, Arnault displayed exceptional intelligence, excelling in mathematics and logic. After graduating from the elite École Polytechnique, he took over and revitalized his family’s business, establishing the foundation of his career as a businessman.

His daily routine is known for its strict structure and discipline. He reportedly wakes up at 6 a.m., reads the newspaper to grasp the world’s current trends, and begins his day with back-to-back meetings and reports after breakfast. Despite his packed schedule, he never neglects his personal passions—art appreciation, architecture, and classical music. Arnault often says, “Success lies in never overlooking the details.” True to this belief, he is personally involved in every aspect of his brands—from advertising and boutique design to product lines—ensuring that perfection is achieved in every element.

For him, money is not merely a tool of wealth but a means of creating beauty and culture. He once famously said, “Luxury is art that never loses its value over time.” Through LVMH, Arnault continues to redefine luxury as a cultural expression and plays a pivotal role in spreading art and elegance across the world.

Favorite Foods and Dining Philosophy – The Discipline of a Refined Gourmet

Bernard Arnault is known for his love of fine wines and refined French cuisine. Yet, rather than being an indulgent gourmet, he embodies the spirit of a “disciplined epicure.” He is never late to a meal and has a habit of savoring each moment slowly—much like one would appreciate a fine glass of wine.

His table often features Bordeaux wines or his own champagne label, Dom Pérignon, accompanied by dishes prepared by Michelin-starred chefs. Despite the luxurious nature of his meals, he never eats excessively nor flaunts extravagance. Instead, he approaches dining as an art form—appreciating the harmony of elegance and restraint.

Arnault’s dining style reflects his brand philosophy: true luxury lies not in ostentation, but in “natural refinement.” Even at the dining table, he practices his belief that “luxury is in the details.” Every gesture, from the way a meal is presented to the pace of conversation, mirrors the same precision and artistry that define his business ethos.

Love and Philosophy of Human Relationships – Family-Centered Elegance

Bernard Arnault is well known for his deep affection for family. Most of his children now hold key positions within the LVMH Group, where he strives to instill in them the values of discipline, responsibility, and long-term vision. His eldest son, Antoine Arnault, has served as CEO of Berluti, while his daughter Delphine Arnault is the Vice President of Louis Vuitton.

Rather than offering unconditional indulgence, Arnault emphasizes “freedom with responsibility.” Even within the company, he ensures that his children are evaluated by merit and results, not favoritism. His relationship with his wife is equally built on elegance, stability, and trust. He carefully separates personal emotions from business decisions, maintaining grace and balance in all aspects of his life. Those around him describe him as “a cool yet deeply trustworthy leader,” admired for his discernment, empathy, and quiet strength.

Lessons We Can Learn

Bernard Arnault’s wealth does not originate merely from the scale of his assets but from his refined sense of taste and his artistic vision. His attention to detail, his philosophical approach to daily life, and his disciplined devotion to family and leadership all reveal a deeper truth about success.

There may be no such thing as perfect wealth under the sun—but Arnault’s life reminds us that true success is not built on what is seen, but on the invisible layers of care, dedication, and integrity. It is this quiet devotion to excellence that elevates his life into something noble, graceful, and enduring.